SXSWinteractive calendar by google UX

The UX Team at Google has put together a public Google calendar with all of the daytime panels and nighttime events (the map link even goes directly to that nightspot): SXSWi 07

You can copy the events you want to see to your calendar (Gcal or otherwise), subscribe to the feed, etc. I've already found it handy to keep track of everything going on at once and see what I've chosen to attend.

It's kind of wonky being in a different time zone, as the events currently appear in my calendar as 2 hours earlier than listed, but it will be right when I change my time zone to CT on arrival in Austin.

If you get a chance, check it out - it's a useful tool I'm pretty geeked about having helped create. :)