SEED conference

A One-Day Conference on Design, Entrepreneurship & Inspiration, by 37signals, Segura Inc. & Coudal Partners.

"On Monday, October 29, 2007 in Chicago, Jason Fried, Carlos Segura and Jim Coudal will lead a presentation and discussion on design, entrepreneurship, and inspiration."

The price is $399/person and is limited to just 135 attendees. I'm not exactly sure why it's called "SEED".